\SEO or search engine optimization has always been mostly about developing good links. Getting more links means getting more people to get into the site and increasing the websites€™s popularity. This is directly related to business success as it gets us more sales and fulfills business objectives. However developing links has to be gradual process and every link should be useful with a purpose.
Ok now what is DLR or deep link ratio? Well, first let us first define a deep link. Deep links are incoming back-links to any specific page within the website other than the home page. And DLR or deep link ratio is the ratio of deep-links to website root links. The total deep links divided by the total number of incoming links will give us the DLR that is expressed as a percentage. Thus a website's DLR is just the comparison of the number of back links that go to pages under the top level of the website to the total number of back links for the entire website." There are many free online DLR calculator tools on the web to calculate a websites€™s DLR and it takes just a few seconds to get a site's DLR.
There is no defined standard for DLR. But websites can have a high or a low DLR ratio depending on the type of content that they have. However generally speaking a higher deep link ratio is considered to be better especially if you have an SEO based link development program. Yes, one must make it look natural and blend it well.
There are many commercial websites that are built just like an online departmental store where everyone first gets into the home page and from there find their way to the required categories and departments. Probably such sites have a lower DLR as they usually need not have any great content on deeper pages and so a high DLR does not matter much for such sites. However one must note that a high DLR has been known to be associated with a higher page rank and thus is a considerable factor for search engine optimization.
1. Watch Your Keyword Density
Keyword density refers to the number of times a keyword is used on a web page compared to the total amount of words on the page. For example, if your web page is 100 words long and you use the keyword "SEO" eight times on this page, the keyword density of the search term, "SEO" would be 8%. When writing content for your website, be sure the keyword density of your content never exceeds 15%. The density you should use varies from source to source, but 15% is generally the highest density any source will suggest.
2. Build Relevant Links
Building links to your website is a time consuming process that is absolutely necessary for high search engine rank. If you don't build links to your website, your search results will reflect with low rankings. However, you should also pay attention to where you are placing your links. The quality of the websites that contain links to your website is taken into account by search engines, as is the relevancy of the website and the web page to your website and your web page. Relevancy is very important. If you're just spamming up unrelated websites with links to your website, search engines are going to catch on and lower your search rank.
3. Use Headers on Web Pages
It is common to see new webmasters bold their headlines and increase their size so that consumers will be sure to notice them. However, there is a much better way to make your headlines, titles, and subheadings visible to consumers, which will also improve your search engine rank. Headers, such as H1, H2, H3, and so on, are used to not only make headlines stick out for consumers, but headers also alter the size of the headlines according to their natural order in the article.
Headers should be used appropriately. While the keyword in the H1 heading will be viewed as the most important header by search engines, it is not savvy to place more than one H1 header on a web page. You can, however, use multiple H2, H3, and so on. Most web pages only get to H3, but try to make it to H6 if possible, without looking like a spammer.
4. Reduce Web Page Loading Time
If your website loads very slowly, consumers are likely to leave your website before they find out why they should stick around. Your website may have images that cause your page to load slowly. Other factors include the amount of code on your website, such as JavaScript; excessively large web pages or even a slow server can slow your website down as well. For your initial step, you will need to test the loading time of your website, which can be done for free on our website.
5. Write Your Own Content
Copying content is just plagiarism. It wasn't okay in 8th grade and it isn't okay on the internet. Search engines store every web page they come across, so if you copy content from another website and place it on your own website, your search rank is not likely to improve very much. You may see a slight improvement due to an increased amount of content on your website, but this improvement will pale in comparison to the results you can obtain with unique content. If you are not the "writing type," hire a search engine optimization firm to write your content for you.